ESPN is looking less white and less male every day, a trend that will certainly continue. And, broadly speaking, these people are liberal.
This last is a point a lot of the network’s dumbest critics have pointed to as a reason for ESPN’s decline, and even levied as a charge of sorts. It’s true, of course, if not necessarily for the reasons those that are making it think it is. Former New York Times public editor Daniel Okrent once titled a column “Is The New York Times a Liberal Newspaper?,” and answered the question in the first line: “Of course it is.” He would later regret his flippancy, but the basic argument was sound: The Times’ viewpoint was (and is) urban, northeast, and educated, and members of those groups generally skew liberal.
The same is broadly true of the most prominent and talented ESPNers, and if the network is going to build shows around their personalities, that has to be at least acknowledged, if not embraced. If ESPN wants Bomani Jones, a genuine superstar talent, to be Bomani Jones, they have to be comfortable with him unleashing his takes on TV and on Twitter. Disney isn’t ordering up lefty takes—they’d be delighted if Jones could connect to audiences the same way while offering up conservative ones—but he wouldn’t be Bomani Jones if he did that. Allowing their best talents to be themselves is a strategy that makes sense for ESPN. It’s also tempered by the conservatism inherent in being, still, not just the most powerful media operation in its sphere (if not outright) on the planet, but part of a still vaster corporation that works according to the dictates of a capitalist industry.