Whatever you may think about the current situation, I don't think it is sustainable. Before, big donors would save their huge donations for capital campaigns, facilities, naming rights, etc. - things that would come up every once in a while. On a yearly basis they may give more reasonable amounts to the program for tickets, luxury boxes, scholarship support, etc. Now they are being asked for millions to support NIL collectives to support competitive teams. But the NIL needs are going to be constant. All except the very, very richest of them are going to tire of this fairly quickly - something has got to give....