avalon
Antwan Scott
- Joined
- Mar 29, 2011
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I read that this year's event was expected to bring in $30MM, up from $25MM last year. A lot of money, sure, but not in the context of the numbers they have been negotiating. I think the big deal with the Winter Classic is that it is used as a vehicle to expand interest in the sport in the U.S. (So that's why I think the public perception would be such a huge deal to the NHL.)
I have nothing to back this theory up, just doing some brainstorming.
I have nothing to back this theory up, just doing some brainstorming.