It means that everything he says to the media -EVERYTHING- is said with his fingers crossed behind his back.
Nothing cryptic. He does not have his coaches back- NONE of them, past or present...he does not support his coaches nor does he back their decisions. He might tell Dan Collins he does, but he doesn't.
He does not support his players. For instance, we had a player a few years ago who got in a little trouble with the police...the situation was somewhat blown out of proportion (things were exaggerated in the heat of the moment) BUT the kid still made a bad decision. Wellman tells the media he will make a decision regarding this player's status on the team once LE finishes the investigation and all facts are known. Wellman exits the room and the next word out of his mouth to the HC is "He's gone".
He wasn't worried about the kid's well-being. He wasn't concerned with how horribly this might affect this young guy's future. He didn't try to find out any facts nor did he offer any kind of counseling or resources. He simply did not want to protect one of his own while the case was still being investigated for fear that this might look bad for Wake Forest. Threw the kid out like trash.
And this is not an isolated example. Ron has been good at playing the media for a while, but 17 transfers in what? 6 years? His lies are going to bite him in the ass pretty soon...especially if the media has has the guts to ask the right questions.
At Wake Forest, one must be perfect if they are playing a revenue sport.