I think creating the illusion of more fans in the seats is as important as actual #s. I would get creative on the East side:
1. Create a barrier between the current students and the very top of the student section. Make that area for recent graduates. Free tickets for most recent graduating class and small increases through year 4.
2. Create a section for charities like big brother big sisters, JDRF, etc and give free tickets. Put up a banner or Something recognizing the charity so it gets free advertising and talk about it on the jumbo screen
3. Create some sort of competition among students (by class or organization) where the class or group that has best attendance at the end of the games results in a charitable donation at end of season. Publish results and recognize somehow.
4. Get grad students involved somehow
5. Get innovation quarter involved somehow
6. Have a school of the arts day, a Salem college day, and a WSSU day
Just get creative. Put students in charge of the project.