Neurodeac
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Those millions could be going to promoting the sport in countries that could use the influx of cash. It could go towards promoting the sport to women across the world. The $150 million in bribes these 14 people allegedly took would provide 6 million One World balls to disadvantaged communities across the world.
http://www.oneworldplayproject.com/
Just guessing, but I'm thinking that the bribers likely wouldn't have spent $150 million if all they got was the chance to give away soccer balls, etc in return.