As someone who never attended MSD but has lived in Winston and surrounding areas in the South my whole life, I can say that Wake has zero reputation amongst the 30 and under crowd for anything, anywhere.
It's not considered a cool school, great school, good value school, sports school, frat school, party school, etc. Its a good education but there are better options all around. There is zero identity.
Wake sports are just as lost. Sucks because I support the school and still have a lot of pride in Wake being from Winston.