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Fake News Stories and Facebook

It's sailor's coping mechanism

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How the Trump-Russia Data Machine Games Google to Fool Americans

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WHAAAAAT?! Obama’s mouth killed people! Media is libturd hypocrites!

Let’s ignore the criminal level of stupidity for a minute. Look instead at the dates on those articles. May 16 and 17 of this year. This year. The Bin Laden raid, again, was six fucking years ago. What’s happening here? Why are all these different white nationalist news sites suddenly writing about this together? Why did they start doing it on May 16? Why do those articles even exist?

Well, on May 15, you might remember, The Washington Post broke this little gem: President Trump shared top secret intel with the Russian Foreign Minister and Russian Ambassador. In the Oval Office. In front of Russian state media.

Whoops-a-daisy!

The right-wing bullshit factory lurched to life. These outlets launched a broad “what about?” attack, a coordinated attack, on Obama and the left. That bullshit story about Obama’s “dangerous” classified “leak” suddenly broke throughout the right-wing media sphere. Some of these articles are even cut-and-paste jobs. There’s no effort here, just content. Tons of content, made quickly, made together, all spewing the same lies, but optimized.

How The SEOsage Is Made

First: Create content that subtly masks the truth.
Second: Shape that content into something people will share.
Third: Make it identical, and make a ton of it.
Fourth: Flood the internet with that content.
Fifth: Flood the internet with that content.
Six: Flood the fucking internet with that content.

The Google algorithm orders its search results, among other ways, by popular keywords used, publish date, and how many other links point to your site. You can do things to max out your keyword SEO, like I did in my last job, but the results we’re seeing here, their consistency, the thoroughness of their victory, and the standardization of the messaging all requires a well-funded, well-coordinated effort. Ask any digital marketing expert: This is an organization of writers and data geeks who are paid handsomely to spend all day churning out content, pointing readers from one site to another, and using social media bots as vectors to beam this misinformation out to micro-targeted demographics.
 
HOW TRUMP CONQUERED FACEBOOK—WITHOUT RUSSIAN ADS

During the run-up to the election, the Trump and Clinton campaigns bid ruthlessly for the same online real estate in front of the same swing-state voters. But because Trump used provocative content to stoke social media buzz, and he was better able to drive likes, comments, and shares than Clinton, his bids received a boost from Facebook’s click model, effectively winning him more media for less money. In essence, Clinton was paying Manhattan prices for the square footage on your smartphone’s screen, while Trump was paying Detroit prices. Facebook users in swing states who felt Trump had taken over their news feeds may not have been hallucinating.

Facebook rewards clickbaity-ness with ad discounts.

Despite folklore about “selling your data,” most Facebook advertisers couldn’t care less about your Likes, your drunk college photos, or your gossipy chats with a boyfriend. What advertisers want to do is find the person who left a product unpurchased in an online shopping cart, just used a loyalty card to buy diapers at Safeway, or registered as a Republican voter in Stark County, Ohio (a swing county in a swing state).

Custom Audiences lets them do that. It’s the tunnel beneath the data wall that allows the outside world into Facebook’s well-protected garden, and it’s like that by design.

Browsed for shoes and then saw them on Facebook? You’re in a Custom Audience.

Registered for an email newsletter or used your email as login somewhere? You’re in a Custom Audience.

Ordered something to a postal address known to merchants and marketers? You’re definitely in a Custom Audience.

The above is pretty rudimentary data plumbing. But only when you’ve built a Custom Audience can you build Lookalike Audiences— the most unknown, poorly understood, and yet powerful weapon in the Facebook ads arsenal.

With a mere mouse click from our hypothetical campaign manager, Facebook now searches the friends of everyone in the Custom Audience, trying to find everyone who (wait for it) “looks like” you. Using a witches’ brew of mutual engagement—probably including some mix of shared page Likes, interacting with similar News Feed or Ads content, a score used to measure your social proximity to friends—the Custom Audience is expanded to a bigger set of like-minded people. Lookalikes.

We’ve all contributed to this political balkanization by self-sorting (or being sorted by Facebook) into online tribes that get morphed into filter bubbles, which are then studiously colonized by commercial memes planted and spread there by a combination of Custom and Lookalike Audiences. One of the ways the Trump campaign leveraged Lookalike Audiences was through its voter suppression campaigns among likely Clinton voters. They seeded the Audiences assembly line with content about Clinton that was engaging but dispiriting. This is one of the ways that Trump won the election, by the very tools that were originally built to help companies like Bed Bath & Beyond sell you towels.
 
 
 
How three conspiracy theorists took 'Q' and sparked Qanon

There are now dozens of commentators who dissect “Q” posts — on message boards, in YouTube videos and on their personal pages — but the theory was first championed by a handful of people who worked together to stir discussion of the “Q” posts, eventually pushing the theory on to bigger platforms and gaining followers — a strategy that proved to be the key to Qanon’s spread and the originators’ financial gain.

“Ten bucks says you see my face on national news within a few weeks, saying that I'm ‘the mysterious hacker known as #Qanon,’” Rogers wrote, a reference to a CNN segment that mistakenly referred to the website 4chan as a hacker.

Following a request for comment from NBC News, Rogers deleted every post on his Facebook profile after 2014. Following another message from a reporter informing him that NBC News had archived his page, he deleted his Facebook account entirely.

Still, Qanon skeptics have pointed to two videos as evidence that Rogers had insider knowledge of Q’s account. One archived livestream appears to show Rogers logging into the 8chan account of “Q.”The Patriots’ Soapbox feed quickly cuts out after the login attempt. “Sorry, leg cramp,” Rogers says, before the feed reappears seconds later.

Users in the associated chatroom begin to wonder if Rogers had accidentally revealed his identity as Q. “How did you post as Q?” one user wrote.

Trumpites conning other Trumpites, conspiracy theorists coming up with conspiracy theories about their fellow conspiracy theorists... what a world.
 
 
That’s very sad.
 
 
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