Headed off to a bourbon tasting featuring Heaven Hill products tonight; will report back upon return.
Had a great time - didn't necessarily learn a lot about bourbon, but learned a great deal about Heaven Hill.
They are one of the largest independent owned distilleries in the country, and the larget distiller of bourbons aged over 10 years.
Learned that Evan Williams opened the first commercial distillery in Kentucky (Evan Williams is one of their labels). Although EW opened the first commercial distillery, it was a preacher by the name Elijah Craig that "discovered" the technique of aging corn whiskey in charred oak barrels; his barrels were charred as the result of a barn fire. He put his whiskey in the barrels and shipped them off. People like the way the barrel smoothed out the whiskey and started requesting whiskey from Bourbon County Kentucky, which became simply "Bourbon."
Heaven Hill basically uses a single mash bill for their bourbons and the labeling largely depends on how long it is aged, according to the rep that was there. The mashbill is 78% corn with a heavy rye component as their master distiller current flavors "full flavored" bourbons.
Heaven Hill has created the first commercially available wheat-whiskey (Bernheims) and have somewhat defined what a wheat whiskey is. They also recently released the Larceny bourbon which is a wheated bourbon very simliar to Maker's Mark. The President of HH is apparently very good friends with the president of MM which was the basis for Larceny. Heaven Hill used more wheat than Maker's to make what they consider a sweeter, slightly smoother wheated bourbon.
Of note about Larceny is the origin of the name. John Fitzgerald was a post-prohibition governement worker in charge of securing (bonding) bourbon store-houses. He had a habit of going into the store houses after hours and stealing bourbon which he sold on the side. The distillers apparently allowed this to go on for a while, but the theft got so bad they ultimately turned Fitzgerald in. If you've bought a bottle of Larceny, you'll notice the name "John E. Fitzgerald" on the side...
The whiskey's we tasted were:
Trybox - unaged corn whiskey, bottled at 124 proof (comes off the still at 138, according to the rep). Pretty smooth, heavy corn taste.
Bernheim Wheat Whiskey - 5 year, 90 proof - wheat based whiskey, very sweet, very smooth
Larceny - 92 proof - wheated whiskey, similar to Makers, but smoother
Evan Williams Single Barrel - 10 years, 86 proof - smooth, flavorful, slightly fruity, nice oak flavor
Rittenhouse Rye - bottled in bond, 100 proof - surprisingly sweet, and VERY smooth for a 100 proof whiskey
Had a great night all in all and will definitely try some of these as a result of the tasting.