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BB&T double dips in the Triad

PhDeac

PhDeac

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[h=1]Aggie Stadium to be renamed BB&T Stadium after $1.5 million gift to school[/h]
http://myfox8.com/2018/06/14/aggie-...bbt-stadium-after-1-5-million-gift-to-school/

GREENSBORO, N.C. – North Carolina Agricultural and Technical State University’s Aggie Stadium is being renamed BB&T Stadium.
The name change comes after a $1.5 million gift from the banking and financial services corporation, the school said in a press release on Thursday.
The money will secure the naming rights of the facility for the next 15 years and go toward renovations and upgrades of the A&T athletics complex, including the stadium, according to the school.
“Athletics are often described as the front doors for universities, the entry point for those outside our campuses to learn about our campuses and institutions,” said Earl Hilton, A&T’s director of Intercollegiate Athletics, in a press release.
The 125,755-square-foot facility that will now be known as BB&T Stadium opened in 1981 and was expanded in 2003 to its current seating capacity of 27,769.
“The success of our sports teams this past year has created a new level of visibility for athletics at A&T, and we are truly appreciative of BB&T’s support that will help us put our best foot forward in our facilities,” Hilton said.
 
PhDeac said:
[h=1]Aggie Stadium to be renamed BB&T Stadium after $1.5 million gift to school[/h]
http://myfox8.com/2018/06/14/aggie-...bbt-stadium-after-1-5-million-gift-to-school/

GREENSBORO, N.C. – North Carolina Agricultural and Technical State University’s Aggie Stadium is being renamed BB&T Stadium.
The name change comes after a $1.5 million gift from the banking and financial services corporation, the school said in a press release on Thursday.
The money will secure the naming rights of the facility for the next 15 years and go toward renovations and upgrades of the A&T athletics complex, including the stadium, according to the school.
“Athletics are often described as the front doors for universities, the entry point for those outside our campuses to learn about our campuses and institutions,” said Earl Hilton, A&T’s director of Intercollegiate Athletics, in a press release.
The 125,755-square-foot facility that will now be known as BB&T Stadium opened in 1981 and was expanded in 2003 to its current seating capacity of 27,769.
“The success of our sports teams this past year has created a new level of visibility for athletics at A&T, and we are truly appreciative of BB&T’s support that will help us put our best foot forward in our facilities,” Hilton said.
Click to expand...

They seem to be on a quest to have every athletic venue bear their name. There is our football field, the Dash stadium, the Charlotte Knights stadium, etc
 
Their sponsorship exec should be fired on the spot. Moronic to buy up fifth rate assets in a fourth tier city.
 
Is there any quality research on the ROI of naming rights? Seems strange to buy up naming rights to so multiple spots in the same area. Obviously Wake and A&T draw a different demographic but it still seems unnecessary.
 
PhDeac said:
Is there any quality research on the ROI of naming rights? Seems strange to buy up naming rights to so multiple spots in the same area. Obviously Wake and A&T draw a different demographic but it still seems unnecessary.
Click to expand...

Potentially could be confusing.
Could fans go to the wrong BB&T stadium for a game ........or an event like a concert?
 
PhDeac said:
Is there any quality research on the ROI of naming rights? Seems strange to buy up naming rights to so multiple spots in the same area. Obviously Wake and A&T draw a different demographic but it still seems unnecessary.
Click to expand...

Yes, it's very difficult to quantify. A lot of times it's done to boost the ego of someone at the corporation. It can be worthwhile if your brand has little awareness in the market. I'm pretty sure everyone with half a brain (their target market) has heard of BB&T. The exposure of this stadium is incredibly low. for instance, the stadium at JCSU is named the Irwin Belk Center. It's been named that for 15 years and had to google it. That's a stadium that I occasionally drive past in on the way to Blue Blaze Brewery and is visible from I-77.
 
That said, $100,000 a year is nothing for naming rights, so, whatever.
 
Dekin said:
Potentially could be confusing.
Could fans go to the wrong BB&T stadium for a game ........or an event like a concert?
Click to expand...

An out-of-state friend visited me when I was at MSD, and they drove to Wake Forest, NC.

I'm many decades younger than RJ, so that was a confusing and frustrating mistake.
 
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