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Truist Field?

BeachBumDeac

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Seems like this was the process:

Both names have Trust. Why not just go with Trust Bank? It has a dual meaning.

Nah. Too simple. What’s something associated with Trust?

Truth?

That’s good. But Truth Bank doesn’t work. How about True Bank?

Nah. Someone else could claim to be the Truer Bank.

So let’s do Truist Bank!

Yes!

We got it!
 
Seems like this was the process:

Both names have Trust. Why not just go with Trust Bank? It has a dual meaning.

Nah. Too simple. What’s something associated with Trust?

Truth?

That’s good. But Truth Bank doesn’t work. How about True Bank?

Nah. Someone else could claim to be the Truer Bank.

So let’s do Truist Bank!

Yes!

We got it!

Nailed it!
 
Here's more on the merger name and some affiliated sports venues -- though focusing on the Atlanta Braves' field. Fans apparently underwhelmed by the new branding; excerpt:

Early reaction on social media was harsh.
“It looks like a typo,” read one tweet. Another said Truist “sounds like an artificial sweetener or a drug for people with restless leg syndrome.”

Story from Atlanta paper:
https://www.ajc.com/business/suntrust-and-merger-here-the-name-the-new-bank/yvVX6gld66V35GBHYE0H6N/
 
Seems like this was the process:

Both names have Trust. Why not just go with Trust Bank? It has a dual meaning.

Nah. Too simple. What’s something associated with Trust?

Truth?

That’s good. But Truth Bank doesn’t work. How about True Bank?

Nah. Someone else could claim to be the Truer Bank.

So let’s do Truist Bank!

Yes!

We got it!

I’ll show them.

Truest Bank.

Nailed it.
 
...and some marketing company was probably paid millions to come up with it.

Having sat in on those types of pitches, odds are some marketing company came up with something significantly better, but the olds in the room overruled it.
 
Having sat in on those types of pitches, odds are some marketing company came up with something significantly better, but the olds in the room overruled it.

[insert Don Draper pitch room rant here]
 
Truliant suing for trademark infringement

I actually thought about the similarity in names this weekend when my brother-in-law gave us a check from his Truliant account. I bet they either win the suit, or BB&T/ST change the name before it comes to mediation.
 
truist is gayer than the finer things club
 
could try a vaguely familiar approach:

Tru-Ist

or 1st True Bank.
 
Dre Johnson would have come up with a better name. #blackish

Can't believe some schmuck looked at his bank statement from Truliant, went "Truist," and sold it for $$.
 
“There’s no I in Trust.”

“Let me fix that.”

“Perfect.”
 
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