BeachBumDeac
Cheap Date
- Joined
- Mar 17, 2011
- Messages
- 27,399
- Reaction score
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Last edited:
That is an incredibly dumb name.
Seems like this was the process:
Both names have Trust. Why not just go with Trust Bank? It has a dual meaning.
Nah. Too simple. What’s something associated with Trust?
Truth?
That’s good. But Truth Bank doesn’t work. How about True Bank?
Nah. Someone else could claim to be the Truer Bank.
So let’s do Truist Bank!
Yes!
We got it!
...and some marketing company was probably paid millions to come up with it.
Seems like this was the process:
Both names have Trust. Why not just go with Trust Bank? It has a dual meaning.
Nah. Too simple. What’s something associated with Trust?
Truth?
That’s good. But Truth Bank doesn’t work. How about True Bank?
Nah. Someone else could claim to be the Truer Bank.
So let’s do Truist Bank!
Yes!
We got it!
...and some marketing company was probably paid millions to come up with it.
Having sat in on those types of pitches, odds are some marketing company came up with something significantly better, but the olds in the room overruled it.
Truliant suing for trademark infringement