This doesn't go into place until 2023, but if it does, the NCAA will lose a lot of control. Other will surely follow.
https://www.espn.com/college-sports/story/_/id/27156972/bill-allow-athletes-profit-name-advances
"A California bill that would make it possible for a college athlete to profit from the use of his or her name, images and likeness passed another subcommittee hurdle in the legislative process Tuesday afternoon.
The state assembly's Committee on Higher Education voted 9-0 to move the bill forward, and chairman Jose Medina called the NCAA's threats and requests to slow down the legislative process during the past couple months "akin to bullying."
"I don't take too fondly to threats to the state of California regardless of where they come from," Medina told ESPN on Tuesday evening.
The Fair Pay to Play Act, which was introduced in February by state Sens. Nancy Skinner and Steven Bradford, would prohibit schools in California from taking away scholarships or eligibility from college athletes who use their notoriety to make money. The proposal also allows for athletes to hire an agent or attorney to represent them in business deals without losing their eligibility. Skinner explained that it would not require schools to pay its players, but instead guarantee players the same rights given to Olympic athletes. The law, if it is passed, would not go into effect until January 2023."
https://www.espn.com/college-sports/story/_/id/27156972/bill-allow-athletes-profit-name-advances
"A California bill that would make it possible for a college athlete to profit from the use of his or her name, images and likeness passed another subcommittee hurdle in the legislative process Tuesday afternoon.
The state assembly's Committee on Higher Education voted 9-0 to move the bill forward, and chairman Jose Medina called the NCAA's threats and requests to slow down the legislative process during the past couple months "akin to bullying."
"I don't take too fondly to threats to the state of California regardless of where they come from," Medina told ESPN on Tuesday evening.
The Fair Pay to Play Act, which was introduced in February by state Sens. Nancy Skinner and Steven Bradford, would prohibit schools in California from taking away scholarships or eligibility from college athletes who use their notoriety to make money. The proposal also allows for athletes to hire an agent or attorney to represent them in business deals without losing their eligibility. Skinner explained that it would not require schools to pay its players, but instead guarantee players the same rights given to Olympic athletes. The law, if it is passed, would not go into effect until January 2023."