The changes were made due to IRS changes, nothing at all prompted by previous/current Athletic Directors. Wake actually sent out a pretty lengthy letter a few years ago to Donors explaining why they had to make this change. Basically, if they would have kept the same reward system, these contributions would no longer have been deemed a charitable gift and thus would no longer be tax deductible under new IRS rules. I could only imagine the consequences of giving levels if these contributions wouldn't have been tax deductible/charitable.
I"m sure we have an accountant on the boards that can explain it better, but from my understanding, all colleges were forced to change from that type of model.
