w84it
Well-known member
Maryland is an interesting case.Wake has three of the top 15 in 2023 - Notre Dame, Clemson and FSU.
Too bad top 20 Maryland isn't regularly on the schedule anymore. Lots of eyeballs in DC/Baltimore area.
ETA: stop scheduling NCState and u*NC because they are not top 40? Keep playing Navy because they are?
If we assume they had data for all 12 of Maryland's games, almost half of Maryland's viewers came from the OSU and Michigan games plus Maryland benefitted from having another game against Penn State. Obviously not all of the eyeballs from those games are opposing teams' fans, but it will be interesting to see what Maryland's average viewership becomes once Maryland no longer have those three games guaranteed on the schedule every season.