People say that, but why hasn't the money translated into a non-traditional power in the SEC or Big 10 emerging?
tOSU, Michigan, Bama, LSU, UGA were competing on the highest football level before the latest round of realignment and supposedly this big cash infusion. The same teams are stuck in mediocrity (Kentucky, Arkansas, Miss. State, South Carolina, Minnesota, Purdue, Nebraska). There is no evidence that SEC or Big 10 money or notoriety has brought schools that previously were a level below to a prominent level. College football has stayed the same as it was before this new world where SEC schools or Big 10 schools supposedly have this big edge.
Still think that Clemson, FSU, TCU or other teams in the ACC and Big 12 have a better chance of emerging in their current conferences than they do moving to the Big Two. As example, it will be a long time, if ever, that Washington plays in college football national championship again now that they have moved to the Big 10. Similarly, Oklahoma played in at least the college football playoff semifinal four times in five years from 2016 through 2020, that's not happening now with OU in the SEC.