Dan Snyder is a little strange stubborn lonely dude.
He was a loser at life and then hit it big with a direct mail business (which was really right place/right time, but credit to him for taking advantage). He then fell into the Redskins when Jack Kent Cooke died, and the winning ownership group had to pull out. Doubt there is an owner of any major sports franchise that has worse social skills than Dan Snyder. He hides from the media; the few times when he does make public comments, he is incredibly uneasy and unsure of himself for someone in his position; it's just painful to watch. From every report, Snyder essentially has no friends, which is why Bruce Allen lasted so long in DC despite his awful record as team president and general manager; essentially Snyder was completely reliant on Allen because he had no ability to communicate with others to find replacements. This also explains why the Redskins have been so dreadful under Snyder.
Snyder has long taken the position that he will never change the team name (Snyder grew up in the DC area and has been a life-long Redskins fans), but the world is closing in on him on this issue. Just not sure if there is anyone available to counsel him and help him find a way to change the name, but keep much of the team tradition. The team name is going to change; Snyder may as well take the lead use it to turn a negative situation into a positive one, and then market the hell out of the new franchise name. The next step is going to be Goodell putting pressure on Snyder.
seems like changing a team name is a goldmine for merchandising and other moneymaking avenues
Snyder could make money on both sides of the name change. Team merchandise isn't moving well at the moment. The close-out sale of "never to be available again" merchandise could move a lot of stuff.
Then have a big contest for the new name. Lots of publicity and marketing opportunities
Then of course, all the opportunities to market tons of stuff with the new team name, new look.
Win - win - win. making $$$$$$$$$ all the way.
He sees it coming, with the removal of the George P. Marshall statue and renaming the lower bowl of the stadium.
With the new management group in place, he might see the opportunities in changing.
Just drop "Red" and go with the "Skins". Change the mascot to Buffalo Bill.
Just drop "Red" and go with the "Skins". Change the mascot to Buffalo Bill.
Just drop "Red" and go with the "Skins". Change the mascot to Buffalo Bill.
FedEx comes out in favor of changing the name.
https://www.espn.com/nfl/story/_/id/29401445/stadium-sponsor-fedex-asks-redskins-change-nickname
“What’s the point of being fuck you rich if you never say fuck you? -Bobby Axelrod” -Dan Snyder
For better or worse, the dude is dug in. I’m still 100% that he won’t relent, but will certainly be interesting to see what plays out.
When at least one of the guys in your ownership group is saying time to change, maybe it's time.
Maybe if the uniform manufacturers refused to make uniforms with the name and logo, he'd get another strong message.