UCLA is in LA. Personally, I don't love LA, but over Durham? I'd have to think about it for about 4 seconds.
UCLA basketball is also about 18th fiddle in LA. They didn't even average 10k fans this year with a team that won the Pac-12. Now compare that to Tobacco Road and the passion the Duke basketball program has behind it... Hell if location is an issue, the next Duke coach can live in Raleigh, it keeps getting put on best of the best cities to live in lists.