RD, thanks for pointing that model out. I hadn't reviewed it. I guess i had been focussing on the vt50, gt50, st50, and ut50 which are all smart tv's and have great picture quality. Apparently in a dark room,the U50 lineup will do pretty well. Getting a 60" plasma for under $900 isn't too shabby. So, my analogy wasn't exactly equivalent, i was just trying to prove a point.