A conservative activist group is blasting Burger King for using what it calls profanity to sell meatless Whoppers.
In August, the fast-food giant rolled out a commercial featuring a man taste-testing the new plant-based Impossible Whopper. In between bites, he mumbles, “Damn, that’s good.”
Enter One Million Moms, which says its mission is to “stop the exploitation of our children, especially by the entertainment media.” It’s the same group that recently pressured the Hallmark channel to pull a commercial featuring lesbian brides getting married, though the network later apologized and said it had made the “wrong decision.”
In a news release Friday, One Million Moms said the ad was “damaging to impressionable children,” who tend to repeat what they hear. “The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one."