RacerDeac
#iwasright #rjlies
- Joined
- Apr 9, 2011
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Racer,
I did not mean to imply the "margin" is 50% but rather the cost of the FOOD is typically about 50% of the sell price. Once this thing is over there will be a mad rush at all restaurants for a while pushing them to full capacity and seems like an ideal time to honor the cards. You'll be paying the cooks, servers and bartenders regardless of how busy you are. You should be able to absorb the reduced margins (or some loss) while you are slammed busy.
Just my 2 cents.
Maybe. But if you actually sell enough gift cards to truly make a difference and pay some bills, that could be a HUGE chunk of your business when you reopen.