There is winning and there is losing. Winning the Wake Forest way doesn't exist. Until WF starts getting extra points on the scoreboard for it, it is just an excuse that people use to excuse WF losing.
I don't think some people know some of the stuff that went on with Prosser and his recruits. While a great guy & representative of WF, Prosser definitely pushed the envelope some where he could and his players were not exactly choir boys by any means (I still have an interesting picture of Vytas in a fraternity album).
But you're right, Prosser did know WF. He knew that WF was a smaller, tight-knit community so he made sure to try to reach every potential fan that he could so that he was able to develop a great home court. Find a coach that can maximize WF's advantages and sell the school/program, but get out of here with this "win the right way" stuff.