Here's an older interview with Kevin Feige talking about the genres in comics.
"One of the fun things about the Phase Two movies so far is that they're playing with different genres. "Iron Man 3" was very much a Shane Black action movie, "Thor 2" is more hard fantasy, the Russo Brothers have talked about 'Winter Soldier' as a sort-of 70s conspiracy thriller. Has that been a conscious move from Marvel, and is it likely to continue?
It's absolutely conscious. Number one, I think there are different genres within the comic books. For some reason, novels can be different things and people can accept that, but with comic books, it's as if it's its own genre, when it's not. I just binge-watched "The Walking Dead," which is a great show, based on a comic, which has as much in common with "Iron Man" as "A Christmas Carol" does. Totally different things, both originating from comics. You haven't asked this question, and I'm getting it less and less, which is a good thing, but for many, many, many years, going back to the first time anyone cared what the hell I had to say, ten years ago, people would say, "How much longer is this comic book fad going to last?" And my answer always was as long as they're different, as long as we keep surprising people, as long as they don't become redundant, it could last for a long time. And the key for them not feeling redundant is taking chances, exploring the diversity among the characters, which is why the Phase Two movies are as you've laid out.
People are assuming that "Ant-Man" will be more of a comedy, with Edgar Wright directing.
I'll say this only because I think Edgar has said this before in the press: I don't think it's fair to say that "Ant-Man" will be any more or less comedic than our other movies. One of the great compliments we've gotten from the screening last night is how funny 'Dark World' is. But "Ant-Man" is a heist movie, we haven't done that before. And to Edgar's credit, that's what he started doing eight years ago. So it's not like, "Oh, we need a new genre, because that's what we're doing now," that's what it's always been planned to be."
http://blogs.indiewire.com/theplayl...pider-man-20131022?page=2#blogPostHeaderPanel