bobknightfan
Banhammer'd
NM
Last edited:
Athletic directors need to remember the people in the stands are not customers. They're believers. Break faith with your flock, and you will not get them back with fancier wine.
If you treat your fans like customers long enough, eventually they'll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies or buy new tires.
i thought this paragraph of the article was perhaps the most perceptive:
That pretty much describes how my relationship with Wake Forest athletics has changed over the last 5 years or so. They started treating me like a customer and feeding me bad PR along with higher prices, and I started acting like a customer and not buying their product.
+1. I think your comment sums it up for many of us.
That pretty much describes how my relationship with Wake Forest athletics has changed over the last 5 years or so. They started treating me like a customer and feeding me bad PR along with higher prices, and I started acting like a customer and not buying their product.