...MONEY, MONEY, MONEY What are conference spring meetings these days if not a lot of different conversations that are ultimately really about the same thing? Even when the talks are not directly about money, they’re often actually about ... money. Maximizing television dollars – through ratings and attractive match-ups in football and men’s and women’s basketball – will again take up some significant bandwidth this week. There’s only so much the ACC can do given the length and terms of its contract with ESPN, but the conference’s mission continues to make itself as attractive as possible in terms of TV “inventory.” And speaking of TV: what about that ESPN contract, anyway? For years, it has been widely reported to end in 2036, but FSU has alleged that it actually expires in 2027, and that ESPN needs to exercise an option to extend it. Add that to the list of things that Phillips (along with school athletics directors) probably won’t want to address this week. But it should be cleared up: Can the ACC guarantee its ESPN deal beyond 2027? Is there an opportunity to rework it? Is there concern, given the overall instability throughout the television and cable industry these days, that ESPN might not extend it, if indeed the deal needs extension? All valid questions. In addition to TV revenue, expect some continued grumbling among school administrators and coaches about the overall state of name, image and likeness deals, which have clearly morphed into an unregulated pay-for-play kind of system. A system, by the way, funded by boosters and fans and not the schools themselves. It’s not sustainable, and it seems only a matter of time before schools and conferences will be forced into a revenue-sharing model with athletes. How that looks remains to be seen but the inevitability of it is part of why schools like FSU and Clemson are feeling a special kind of financial pressure. It’s going to cost more and more to retain a seat at the so-called “big boy” table of college football. That’s especially true once schools are directly paying players (instead of relying on fans to do that work for them). A valid question, too, is whether some schools might decide this new world isn’t for them. Though, once you’re committed to going round and round the hamster wheel of big-time college athletics, it has proven impossible to exit.
...BASKETBALL MATTERS What’s this? Some actual discussion about sports? There’ll be some of that over the next three days at the Ritz, too. In years past, a lot of the most important sports-centric conversations have centered on football, and rightfully so. For instance there was, in 2022, the Great Divisions debate about whether the ACC should ditch the Atlantic and Coastal divisions. Which the league did, ultimately. While Coastal Chaos will be missed, the ACC clearly made the right move there. Now that the conference has settled on a division-less model in football, its scheduling model and arrangement in men’s basketball deserves some attention. Yet again, the conference took a national beating this past season on the perception front, with some national pundits going so far to suggest that the Mountain West was a superior basketball conference to the ACC. Some of the takes were absurd and mind-numbing, but they existed, nonetheless, and took hold in a social media-driven sports culture not often built on reality. The ACC again had a Final Four team, in N.C. State. It again out-performed its perceived reputation in March, with four Sweet 16 teams. But how does the conference fight the narrative that it’s a shell of what it was? Expect coaches and athletics directors to discuss cutting back on the 20-game conference schedule, for one. Maybe the ACC goes back to an 18-game model, with an emphasis on protecting and building geographic rivalries. The league, too, needs to figure out a better way to start the season. The Big 12 has figured out that feasting on inferior competition throughout much of November and December is a good way to build some positive publicity. Does the ACC follow that conference’s lead? It’d be bad for fans and anyone who likes watching compelling games, if those kinds of games were to decrease, but avoiding narrative-setting defeats would be good for the league’s image and standing in the computer rankings (and a conversation about those metrics is needed, too). Another order of business: What’s the league’s position on the possible expansion of the NCAA Tournament? Greg Sankey, the SEC Commissioner, seems intent on expanding it – just as he’s intent on imposing his will on a lot of areas throughout the college sports industry. Does the ACC, if it disagrees with Sankey, stand up to him? Do coaches just go along with the thought of tournament expansion, which does not seem particularly popular among fans? Any basketball conversations will be particularly weighty this week, too, now that Bubba Cunningham, the athletics director at North Carolina, begins his tenure as chair of the NCAA Tournament Selection Committee. It’s not like Cunningham has anything else on his plate, what with the turmoil surrounding the ACC and college sports at large. Overall, these spring meetings are likely to be unlike any other in ACC history. There’s plenty of work to be done, as usual, to go along with the intrigue of those coming, and those wishing they were going