Yeah "culture" in that article meant "work ethic."
I liked "Deacon Time" and everyone showing up for weekend workouts in the weight room. The quote about only 10 guys showing up on weekends last year is pretty damning for Grobe. He had checked out, as we all feared.
What I pulled from that article is that the team is pretty awful. Clawson needs a long leash...several years. This is a total rebuild.
It's going to be so weird going into a football game knowing that Lobo won't be calling the plays.
And by weird I mean amazingly awesomesauce
"Building a culture" and "instilling culture" are two different things
I think the part about Saturday voluntary lifting sort of tells you everything you need to know about how the program got fat and happy after the Orange Bowl. You don't put in the work and you can expect 4-8 seasons.
Normally I hate when fans look at a hire and say it's a great hire before they even play a game (see UT fans) but shit what he is done with recruiting and general tone of the program. So much energy, I don't think he will fix things right away but I think in 3-4 years we will say it is one hell of a hire just like we think today.
Reading between the lines of that article, it's even more clear that Grobe had lost the ability to motivate the team the last couple years.