WFFaithful
Well-known member
Hard to get past the fear of others.
jesus is overrated: change my mind
He's just alright with me.
Tellis, the marketing professor, said he was impressed with the campaign because it does two things he tells his students to do: tell a story and be controversial, because both will bring attention to the ads. The campaign’s target audience is younger people who have more liberal views and often watch a lot of sports, he said.
But ultimately, Tellis thinks the campaign will not succeed, despite its religious underpinnings.
“I don’t think it’s going to happen,” Tellis said, “because when these people go to these conservative places and hear the homilies, they’ll be turned off and they won’t go a second time.”
How is the money spent?
According to its latest tax filing, the Signatry reported net assets in 2021 of nearly $977 million, and the group's $20 million for the “He Gets Us” campaign is hardly its only — or even its largest — donation.
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The list of smaller grant recipients includes multiple individual churches, organizations devoted to spreading the gospel, Christian universities, anti-abortion counseling centers — often called crisis pregnancy centers — and anti-abortion groups, assorted faith-based museums, publishers, legal organizations and Christian fellowship groups.
A small donation, $5,000, went to the Academy for Climate and Energy Analysis Inc. in Shawnee, Kansas, a climate-change-denying group whose spokesperson is former meteorologist Mike Thompson, now a Republican Kansas state senator in Johnson County.
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$16.7 million to Alliance Defending Freedom, which is behind the campaign to limit legal protections for LGBTQ people.
$10.5 million to Answers in Genesis, a Kentucky group that takes a strict creationist view of the Bible and is known for its Noah’s Ark-themed amusement park and its Creation Museum, which promotes Young-Earth Creationism (the view that the Earth is only about 6,000 years old).
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$2 million to Human Condition, an anti-abortion group.
$1 million to Live Action, an anti-abortion group.
There is definitely some irony in that, after having spent all these years since the rise of the Moral Majority in the 1970s tying Jesus hand and foot to the political and Religious Right, the steady decline in church attendance (including most Evangelical churches), is leading conservative groups to fund massive ad campaigns basically trying to to trick people into attending conservative churches in the hope they can be indoctrinated into staying. Good luck with that.7 Problems with the He Gets Us Campaign | Natasha Crain
If you're going to "market" Jesus, it better be an accurate message about Him, lest you’re actually leading people away from the truth.natashacrain.com