I think content is on the verge of the same kind of renaissance that the music industry experienced 15 years ago. Cable companies are fighting it tooth and nail, but it's coming. Some of the shows on Netflix have been nominated for award, all the sports are moving to their own networks...hell, if you removed blackout restrictions and people could subscribe directly to the NHL, NFL, NBA, MLB, etc., it would drastically reduce cable subscribers overnight. It's going to take the combined efforts of companies like Apple, Google, Netflix, etc. to drive the change, but it's coming. Streaming is the future.
Of course then you run into the issue of those same companies also control internet access, but that's another bridge to cross.