A year ago, even six months ago we couldn’t have imagined 12 year olds getting vaccinated in the middle of May. Can’t take that for granted.
After conducting a national survey of U.S. adults, we grouped people into distinct profiles based on their shared beliefs and barriers to getting the vaccine. This approach, borrowed from the marketing world, is called psychobehavioral segmentation. It will allow health officials to target their strategies in ways that ignore demographic categories, like age and race. In the United States, we used this approach to identify five distinct personas: the Enthusiasts, the Watchful, the Cost-Anxious, the System Distrusters and the Covid Skeptics.
People in each segment share some beliefs and barriers about Covid-19 vaccination. And each persona includes at least some of every demographic: Republicans, Black people, the middle class, young people and others.
Here are the groups health officials need to reach — and how to reach them, based on their fears, concerns and barriers.
16 for 16 on brain scrapes. Anyone have me beat?
Also, I got vaccinated months ago and I still have to do brain stabbing before I get on a plane, when can I pull this card out of my wallet and use that instead?
16 for 16 on brain scrapes. Anyone have me beat?
Also, I got vaccinated months ago and I still have to do brain stabbing before I get on a plane, when can I pull this card out of my wallet and use that instead?
Believe I am up around 30/30. Not all brain scrapes, though. Mostly saliva testing.
Wow.
I’m a testing virgin.
Pfizer test subject has entered the chat.
Wow.
I’m a testing virgin.
Same. I've been pretty isolated for the past year, save for my fiancée, who got tested 2-3 times a week starting some point last year, all negative.