The Conservative Publishing Industry Has a Joe Biden Problem
Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain.
https://www.theatlantic.com/politic...shapiro-trump-conservative-publishing/619052/
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To some in the publishing industry, the apparent lack of appetite is bewildering. “In the past, it’s been like taking candy from a baby to write a book about the Democratic president,” one frustrated conservative editor told me, requesting anonymity to speak candidly about internal business practices. Now? “Nobody is trying.”
To others, though, the apathy makes sense. Eric Nelson, the executive editor at Broadside Books, the conservative imprint of HarperCollins, told me that the right-wing media’s portrayal of Biden as a weak, addled old man is not conducive to book-length takedowns. “Nobody who watches Fox thinks that Joe Biden is in charge of the country,” Nelson said. The popular narrative on the right is that Biden is a kind of figurehead whose White House is actually being run by radical leftists behind the scenes. “If somebody came to me and was like, ‘I have a book on Biden’s secret plan to destroy America,’ I would ask, ‘How many times does the word nap appear in the index?’” Nelson said.
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Putting aside whether the perception of Biden as a bumbling geriatric bears any resemblance to reality, the fact that it’s so firmly embedded in the conservative media means that it will be difficult to dislodge. To gain literary traction on the right, a villain has to generate fear and outrage, not simply ridicule. Consider the past three decades of conservative best sellers. When Bill Clinton was on the cover, the books were laden with prurient (and in many cases dubious) details about his alleged affairs and personal corruption. When it was Barack Obama, the books portrayed him—many in barely veiled racial terms—as a dangerous radical trying to transform America. And though she was never actually elected, the ominous prospect of a Hillary Clinton presidency generated years’ worth of right-wing best sellers. (In 2006, when she was still a senator considering her first presidential bid, journalist Ben Smith wrote that Clinton had already been the subject of about 30 books, with a dozen more in the works, and compared the Hillary-book boomlet to the Da Vinci Code phenomenon.)
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And there’s another problem, Goldberg told me: “Most of the good ammo against Biden—which I’ve deployed in the past—isn’t as effective after four years of Trump. He says crazy things! He doesn’t know what he’s talking about! He has a ridiculous ego and lies about his brilliance and expertise! All of this is true. But all of that has been normalized by Trump.” To a conservative movement that has been “mainlining crazy for five years,” it’s hard to get excited about measured criticism of Biden and his policies.
“The right-wing marketplace has been radicalized,” said Goldberg, who has been a vocal critic of the Trump-era GOP. “Not just by QAnon-type stuff, but by years of anti-Clinton-and-Obama fare.”