I agree that Romney could be much better with his message. He has been skittish on specifics, and that's a failure. What he should be saying is that a Romney administration will begin with removing the economic sword of Damacles that is Obamacare and the President's garbled and noncomittal message on tax policy to install certainty and predictability: two things missing since Obama was sworn in on Obama's campaign promises and then immediately crammed through Stimu-fail, Obamacare AND (and?) extended the Bush tax cuts. Well, which is it?
If I'm Romney, I offer another option besides rudderless fail. Explain what every job creator in the country has known for a long time: until you remove the chilling effect of Obamacare and the President's failures to lead on economic issues, you're going to get more "jobless" than "recovery". People aren't dumb. They know that what's been tried isn't working. Tell them that you'll remove the barriers by simplifying the tax code with flattening out the rates and cutting spending across the board.
If I'm Romney, I would look straight in the eyes of the American labor force and tell them that the first economic bill I would send to Congress would flatten the rates between capital gains, dividends and wage income. There is no reason their effort should be taxed at a higher rate than gains on ownership.
P.S. What is Obama's plan?
P.S.S. Better yet, what is his record? Still 8%? Worse than when he took office? FOUR. YEARS. LATER., shouldn't that matter?