So a company in India decides to use an image of an attractive American girl to advertise their study abroad programs and job placement in Western Countries. Of the millions they could have arbitrarily chosen, they happen to choose Eve Carson, the former Student Body President at UNC who was brutally murdered 4 years ago.
http://www.newsobserver.com/2012/03/21/1947979/image-of-slain-unc-student-body.html
http://www.newsobserver.com/2012/03/21/1947979/image-of-slain-unc-student-body.html