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Documents Show How Russia’s Troll Army Hit America
The adventures of Russian agents like The Ghost of Marius the Giraffe, Gay Turtle, and Ass — exposed for the first time.
June 2, 2014, at 1:48 p.m.
Russia's campaign to shape international opinion around its invasion of Ukraine has extended to recruiting and training a new cadre of online trolls that have been deployed to spread the Kremlin's message on the comments section of top American websites.
Plans attached to emails leaked by a mysterious Russian hacker collective show IT managers reporting on a new ideological front against the West in the comments sections of Fox News, Huffington Post, The Blaze, Politico, and WorldNetDaily.
The bizarre hive of social media activity appears to be part of a two-pronged Kremlin campaign to claim control over the internet, launching a million-dollar army of trolls to mold American public opinion as it cracks down on internet freedom at home.
"Foreign media are currently actively forming a negative image of the Russian Federation in the eyes of the global community," one of the project's team members, Svetlana Boiko, wrote in a strategy document. "Additionally, the discussions formed by comments to those articles are also negative in tone.
"Like any brand formed by popular opinion, Russia has its supporters ('brand advocates') and its opponents. The main problem is that in the foreign internet community, the ratio of supporters and opponents of Russia is about 20/80 respectively."
The documents show instructions provided to the commenters that detail the workload expected of them. On an average working day, the Russians are to post on news articles 50 times. Each blogger is to maintain six Facebook accounts publishing at least three posts a day and discussing the news in groups at least twice a day. By the end of the first month, they are expected to have won 500 subscribers and get at least five posts on each item a day. On Twitter, the bloggers are expected to manage 10 accounts with up to 2,000 followers and tweet 50 times a day.
They are to post messages along themes called "American Dream" and "I Love Russia." The archetypes for the accounts are called Handkerchief, Gay Turtle, The Ghost of Marius the Giraffe, Left Breast, Black Breast, and Ass, for reasons that are not immediately clear.
According to the documents, which are attached to several hundred emails sent to the project's leader, Igor Osadchy, the effort was launched in April and is
led by a firm called the Internet Research Agency. It's based in a Saint Petersburg suburb, and the documents say it employs hundreds of people across Russia who promote Putin in comments on Russian blogs...
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