I have a lot of contacts within the industry, ( my father is a truck driver and runs a small company of 10 people). The freight industry is incredibly large and fragmented so I am not too worried about the bigger players in the market. Even though freight quote does 500 million in revenue it really is not much in a 650 billion dollar US market. What differentiates the product is the advanced search, which allows carriers to find an optimal load based on their preferences, and the increased flexibility of having all the features online. If you need to change something it is just a click away instead of having to go through a chain of command like the current brokering system. I am focusing on transparency, simplicity, and lower transaction costs. I will know what works quickly and will adapt the product to what customers are looking for.