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Maryland Administration planted positive comments on fan boards

WakeForestRanger

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"COLLEGE PARK — The University of Maryland anticipated most fans would initially react "emotionally and negatively" to last year's decision to join the Big Ten Conference. So the school sought to influence the debate with a plan to lobby media pundits and plant positive comments into fan message boards."

Ullmann also wrote that the school planned to "engage professional assistance in helping to drop positive messages into the blogs, comments and message board sites. I will arrange for this service today."


http://touch.baltimoresun.com/#section/-1/article/p2p-78081342/
 
Very interesting article on how a school used planted message board comments to influence its own fanbase.
 
Doesn't mater...something, something?
 
Sadly, the best the MD administration could come up with was "Doesn't matter, got paid."
 
Sure is a good thing that Buzz doesn't read the internet
 
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