Those that followed the VA race closely will likely remember a campaign ad put out by a group supporting Northam that featured a pickup truck chasing down children. The right pulled out their fainting couches and the Dems and the pundits got all worked up fearing that the ad went too far and would incite turnout on the right.
And then the election happened and Northam romped. Not because Republicans didn't turn out, they did! But Dem turnout was crazy. Because people showed up to volunteer, phone bank, etc, and got voters to the polls.
I would bet most people don't know who Maxine Waters is. But she is adored by many, particularly young black people. We should focus on motivating and turning out our own base, not cowering from Trump's.