I guess they just went for the style most sold in the US?
Personally, I love porters and stouts. But if going for a broadly approachable style in this context, I’d vote for a golden ale.
ETA: Never mind…I see it’ll be in stores statewide.
Lol. No it won’t. Distributors won’t make any effort whatsoever outside the Triad to get this beer in the cooler anywhere. This is a vanity beer. There’s nothing wrong with that, but be honest at least.