Cable isn't really dying, like, at all. And when people go online to get their media, they're largely looking for the content that was produced by the corporations, not independent or homemade stuff. The most incredible source of video content in the history of anything imaginable already exists, and 99.999999999% of its content is essentially unwatchable. That's not even considering the aforementioned media and telecom lobbies.
Like BigTree said, the providers are going to raise and scale rates, and we'll pay it, because information is the most important thing in our lives next to bare necessities and there are currently ZERO alternatives.