Shaka' success will lead to big donations to the Deacon Club. This is not the same thing. Faculty tend to resent the budgets of Athletic Departments all over the country. Wake is not excluded from this. I'm not saying Prof. Smart might not deserve a job at Wake, but Hatch just appointing her to make the hire would not go over well at all on campus.
The more Wake is on TV the more people donate to all aspects of Wake Forest.