2&2 Slider To Leyritz
Well-known member
It's an ABSOLUTE necessity for millions of businesses.
If there modes of communication that were cheaper and more effective there wouldn't be mail advertising. Macy's doesn't just waste tens of millions of dollars every year on bad communications choices.
Grocery stores would use other advertising if mail wasn't cost effective and useful.
This is true for millions of other businesses with less money to spend.
Your point shows how little you understand about US business.
That makes no sense at all, and actually underscores my point. The USPS was designed for direct communication, not mass advertising. Why should Macy's have their advertising subsidized by the US taxpayers? Should the government pay for their TV ads, billboards, newspaper ads, in-store placement, and radio spots as well? If Macy's wants to send me something, they can pay the actual cost of getting it to me without taxpayer subsidy, or they can leave me the hell alone if that is too costly from their perspective. There is absolutely no reason why the taxpayers should be subsidizing a portion of Macy's advertising.