do we though? must everything be sold? UNC and Duke are doing just fine without selling out. I think Wake needs to tell the story of Joel more than they need additional BB&T money.
I've often wondered if we're just selling the naming rights for a few years to fund facility upgrades and then will let them expire. Lowe's and Charlotte Motor Speedway ended their naming rights after a decade or so, and our agreement with BB&T for the football stadium was 10 years I believe.