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WF and Truist Deal (Football Now Allegacy Federal Credit Union Stadium)

deacdixieboy

deacdixieboy

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WF and Truist announce the largest non-naming rights deal in WF history. Let’s see if this is big news.
 
And at the same time they will no longer have naming rights at the football field. Wonder who’s up next?
 
Atrium Health Wake Forest Baptist Field at Groves Stadium
 
Truist - Partnership Announcement

godeacs.com

On & Off the Field: Truist to Deepen Relationship with Wake Forest University Athletics - Wake Forest University Athletics

Truist is broadening its partnership with Wake Forest, unlocking new avenues for supporting student-athletes and the local community.
godeacs.com godeacs.com

Highlights of the expansive partnership include:
  • Student-athlete education, leadership, and career support. Truist will equip all student-athletes and athletic department staff with financial literacy fundamentals through Truist Momentum, a program meant to inspire, educate, and provide participants tools to manage their money based on what matters most to them. Additionally, every WFU team captain will have learning and leadership opportunities with the Truist Leadership Institute, a one-of-a-kind learning experience that has empowered business executives, educators, and students to become better, more self-aware leaders and individuals for over 60 years. All student-athletes will have the opportunity for continued career exploration at Truist, with some having the chance to visit Truist's Charlotte headquarters for an all-day experience that will include engaging with executives and learning about the day-to-day for different positions.
  • Truist becoming Presenting Partner of Wake Forest Women's Athletics. Truist will support and amplify Wake Forest Women's Athletics by establishing a more robust presence across all women's sports. This will include enhancing career and leadership opportunities for women student-athletes, supporting and increasing awareness of associated fundraising campaigns, and increasing its marketing presence on-site and online including highlighting the past, present, and future of Demon Deacons women's sports through a weekly digital content series, "This Week in Wake Forest Women's Athletics."

    The agreement follows incredible momentum from Wake Forest Athletics' 50th Anniversary of Women's Athletics that launched in the Summer of 2021 and has continued to be a unifying initiative among supporters. Since that moment, over 1,500 donors have committed $17,700,000 toward women's athletics initiatives and created over 25 new scholarship endowments in support of women student-athletes.
  • Focus on community through ongoing "Community Cares" initiatives. Truist will celebrate those making a difference in the Winston-Salem community, including individuals, nonprofits, and small businesses. The 'Community Hero of the Game, presented by Truist,' will include recipient recognition on-field/on-court, marketing assets, and social media support. Additionally, local small businesses will be spotlighted to receive a complimentary marketing package at select Wake Forest Athletics events. Truist's support will also include highlighting individual student-athletes that support the Winston-Salem community as part of a social media content series "Community Service Outreach presented by Truist."
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is one of the new avenues they are going to unlock for student-athletes the ability to get paid for their labor beyond external NIL deals
 
The agreement follows incredible momentum from Wake Forest Athletics' 50th Anniversary of Women's Athletics that launched in the Summer of 2021 and has continued to be a unifying initiative among supporters. Since that moment, over 1,500 donors have committed $17,700,000 toward women's athletics initiatives and created over 25 new scholarship endowments in support of women student-athletes.
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did Truist play a role in this or is this just taking credit
 
Kory said:
did Truist play a role in this or is this just taking credit
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Wondered about that myself. There were some substantial capital gifts for women's sports in the last couple years (WBB locker room, FH turf, etc.), so it's possible that number is before shifting Truist dollars over.
 
Deacfreak07 said:
DonaldRoss ponied up the big money. They will start by removing the entire east stands. In lieu of naming rights, his annual income will just be on the marquee.
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But then they couldn’t make the announcement that “Demon Deacons don’t drink and drive,“ because I would imagine DUIs are some of his biggest sources of income.
 
Deacfreak07 said:
Wondered about that myself. There were some substantial capital gifts for women's sports in the last couple years (WBB locker room, FH turf, etc.), so it's possible that number is before shifting Truist dollars over.
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"The agreement follows" strongly suggests that's what it is.
 
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