"My time at Fox News was marked by meeting and working with some of the kindest, smartest, and most talented people I've had the pleasure of meeting in life. As I said in my TED talk, Sean Hannity is one of the sweetest people you'll ever meet – and even now that I've parted ways with Fox, he remains a good friend and mentor."
"This is where it comes full circle: According to social science research, we're more likely to be persuaded by people we like and we're more inclined to like people who, we think, like us. For instance, in one study that appeared in the February 2010 Journal of Marketing Research, researchers would either compliment or criticize subjects and then ask the subjects for a favor. When the researchers gave positive comments, not only did the subjects report liking the researcher more but they were indeed more likely to perform the requested favor.The bottom line: We respond more positively to and are persuaded by people who treat us pleasantly."
