Man, people here are experts about how to spend other people's money.
The claim that WF should devote its NIL dollars to one sport over another misses the mark as to how NIL generally works, especially for the big money contributors.
Sorry, but Bob McCreary isn't giving seven figues to WF NIL to spend it on anything other than football. Same with David Couch in baseball, Ben Sutton football/basketball and Mit Shah in basketball; women's golf has some big backers too. These are just the donors we know about. The reason why there has been little NIL spent on women's basketball is that none of the whale donors have earmarked their money for that sport.
The easiest way to lose NIL donors is to tell them: "Thanks a lot for your NIL contribution for football, but we think that sport is a lost cause for WF; so, your money is better spent on bringing in a men's basketball stretch 4 from North Dakota State; or women's basketball 5 from Davidson." There is some limited NIL money that can be generally spent, which is sprinkled among all WF sports, but the money that makes a difference for a particular player comes from big donors who are involved in the decision-making process (also, even for those that give $50 a month to NIL can earmark that contribution for a particular sport if they choose to do so... and many do).
So, the idea that a decision going to be made to short the football program and to divert contributions to men's basketball or women's basketball (which is hilarious to me - the women's basketball program has had virtually no major benefactor, they need money; if you truly care about that program, make an NIL donation earmarked from women's hoop; otherwise, STFU because no else has done that, including those here claiming money should be spent to women's hoop; if you really believe that WF women's basketball merit's NIL support, there is a platform for you to start that campaign, but right now, the money says there is little interest).