I think there are three groups based on my amateur reading of these articles over the years.
Group 1 just doesn't mention academics at all.
Group 2 mentions academics, but it's from the perspective that all universities have academics. They want to go to a university and get a degree.
Group 3 mentions a specific major or is interested in rigor in some respect.
You can typically tell a difference in Group 2 and Group 3 in their interest and offers. Group 3 has more private schools and elite publics which leads to a more national offer sheet.
More notes:
I was a little confused by OGB's post above before I looked at our commit list just now. I didn't realize that Paris Black was bumped up to a 3*/88 on 247. I think he was 2*/83 before. Nice. Not sure if that reflects FSU's possible interest.
Calhoun is listed at OLB on 247, but I imagine he's a DE in Clawson's defense. This gives us 8 DL commits in the last two classes, 5 are 86 or above on 247.