During another damage-control mission, when former Miss Universe Alicia Machado took to the airwaves to call out Trump for calling her "Miss Piggy" and "Miss Housekeeping," the communications team scrambled to place a story in conservative friendly outlets like Fox News, the Washington Examiner, the Daily Caller and Breitbart.
A former senior campaign official said Nunberg and his successor, former communications director Jason Miller, were particularly skilled at using alternative media like Breitbart, Washington Examiner, Fox News, Infowars and the Daily Caller to show Trump positive coverage.
And once they got the stories published, campaign officials with large numbers of Twitter followers would tweet them out.