BobStackFan4Life
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After saying that he would never run an ad depicting a gay family he added:
“Ours is a classic family where the woman plays a fundamental role. If [gays] don’t like it, they can go eat another brand,” according to a Reuters translation.
Competitor Bertolli Germany lost little time presenting itself as that very option, as told by AdWeek. Posting a photo and caption that translates to “pasta and love for all” on its Facebook page and resurrecting a commercial from 2011 featuring gay couples.
Update: Luca Di Leo, head of media relations at Barilla asked if I would post the recent video apology from Guido Barilla. This, in addition to his previous apologies, seeks to make amends with customers who were offended by the previous remarks.