Head of Barilla pasta tells unhappy gays they can eat another brand

[BobStackFan4Life]

After saying that he would never run an ad depicting a gay family he added:

“Ours is a classic family where the woman plays a fundamental role. If [gays] don’t like it, they can go eat another brand,” according to a Reuters translation.
Competitor Bertolli Germany lost little time presenting itself as that very option, as told by AdWeek. Posting a photo and caption that translates to “pasta and love for all” on its Facebook page and resurrecting a commercial from 2011 featuring gay couples.

Update: Luca Di Leo, head of media relations at Barilla asked if I would post the recent video apology from Guido Barilla. This, in addition to his previous apologies, seeks to make amends with customers who were offended by the previous remarks.

 

[BillBrasky]

I mean the guy is being a dick, but its probably not a terrible business decision. Also who actually knows the brand of pasta they're eating?

Oh yeah, Italians and their Catholicism.

Now feel free to post some faux outrage.

 

[myDeaconmyhand]

That guy realizes that lesbians eat spaghetti too, right? I guess both the women in that family are "fundamental"?

 

[RaleighDevil]

Would he be a bigot if he refused to post an ad showing a family that had one husband and five wives?

 

[Deacfreak07]

Would he be a bigot if he refused to post an ad showing a family that had one husband and five wives?

You mean the traditional family we find in the Bible?

 

[HuskyDeac]

I mean the guy is being a dick, but its probably not a terrible business decision. Also who actually knows the brand of pasta they're eating?

Oh yeah, Italians and their Catholicism.

Now feel free to post some faux outrage.

I'd say criticizing a demographic that the majority of Europe/N America accepts is a bad business decision. That he had to make an apology video shows it clearly was a bad decision. Sure, a lot of people choose to live in 20th century, but many more have moved on.

 

[BarcaDeac]

Ted Allen ✔ @ChopTedAllen
Funny/weird, considering Barilla once hired me for a national PR gig--while Queer Eye was on the air.... http://fb.me/153e0LFZd

 

[ConnorEl]

Well, pasta lovers may tend to be a gullible bunch. Probably can always sell to the British...

 

[BeachBumDeac]

Also who actually knows the brand of pasta they're eating?

Real adults who buy groceries for themselves?

 

[BillBrasky]

Real adults who buy groceries for themselves?

 

[BeachBumDeac]

You must've missed the part where I said "Real adults"