Just some random LIV musings...
Played golf this weekend with three guys I didn't know. Starting talking about LIV - the general consensus was that competition is a good thing and the moralizing over the Saudi involvement is hypocritical ("The Saudi's aren't good, but they're more of an ally to the US than China, and the PGA tour seems to have no problem with China" etc.). Obviously a sample size of three but was interesting nonetheless. After the round while grabbing beers in the clubhouse, the Rocket Mortgage was on half the TV's, and the LIV event was on the other TV's...also interesting.
I watched a few minutes of the LIV event today - while I still think a lot of it is stupid, anyone who thinks this thing is going to magically disappear or implode is being wilfully ignorant. Yes, the team names are awful, and the shotgun format just feels wrong. But there were a few thousand people there...you had drunk New Yorkers yelling "Baba Booey" and "Mashed Potato" just like you would at the Northern Trust or Barclays or whatever other Tour event is held in the tri-state area. It's definitely a "real" thing at this point.
I think the people latching onto things like the format, team names, etc. are missing the point - all of that is irrelevant right now. All that matters is that this thing exists and is moving forward. They'll run focus groups, they'll modify stuff (they already have announced some of this in recent weeks regarding team structure/format in upcoming seasons), and this thing will evolve. The longer it simply exists, the more of an existential threat to the Tour it is.
Think about it from the perspective of an average Tour player. Tony Finau had to beat 144 guys this week to take home $1.5M. Henrik Stenson beat about 15 legitimate players and 30 jerkoffs and made almost 3x what Finau did. At some point that math outweighs a lot of other things.