vtwhat etc
Historically Competitive
Okay, with vt's recent posts in mind, we do have one other choice to consider:
Do we want to do multiple billboards right now (I believe this will maximize the impact of the story), or would it be better to do 1 now and 1 when the season starts?
I am obviously leaning towards the former, but I understand the desire for an in-season message.
My opinion: (emphatically) the latter. 1 now. 1 later.
1 billboard is enough to launch the bomb we want to detonate (calm down, WFPD... I'm speaking metaphorically). While multiple billboards would obviously be ideal, cost is obviously (and always) a consideration. Having more than one at a time might add an 's' to the word 'billboard' in the coverage we're hoping to attract, but the impact of simultaneous signs would (in my mind at least) be a small fraction of the impact we could have if we efficiently distribute these things over time.