I was at a music festival thing yesterday in London -- probably 50,000 plus -- and I didn't see a single soccer jersey. One Chelsea hat on a strange-looking woman. That's it. Just some more context for the American soccer fan.
I think in general that Brits wear gear with sports logos (hats/shirts/jerseys/etc) in regular life way less than Americans do. We wear sports shit all the damn time
Agreed. In my experience, they generally prefer Abercrombie and Fitch and Franklin & Marshall gear.